October 10, 2026 | 11:00 AM–4:00 PM | Jesse Brown’s Outdoors
There are some things that just make sense together: getting outside, good gear, a little dirt on the tires, and a road that leads somewhere worth going.
On Saturday, October 10, the Bronco Filson Road Tour is making a stop at Jesse Brown’s Outdoors in Charlotte, bringing together two names with deep connections to the outdoors: Ford Bronco and Filson.
And for us at Jesse Brown’s, it’s a pretty natural fit.
Built for the Road Ahead
Since 1970, Jesse Brown’s has been about helping people get outside—whether that means heading into the mountains, chasing trout on a Carolina stream, traveling somewhere new, or simply finding a reason to spend a little more time outdoors.
The Ford Motor Company Bronco has a similar spirit.
Originally introduced in 1965 as Ford’s first SUV, the Bronco was designed for people looking to explore beyond the pavement. Today’s Bronco continues that tradition with a focus on off-road capability and adventure.
The Bronco Filson takes that idea a step further by bringing together Bronco’s off-road heritage with Filson’s reputation for durable, field-tested outdoor gear. Ford and Filson describe the collaboration as a partnership built around a shared American outdoor legacy.
That combination feels right at home at Jesse Brown’s.
Filson Meets the Bronco
Filson has been part of the Jesse Brown’s lineup because its approach to outdoor gear fits what we believe in: make things well, make them useful, and make them ready for the places people actually want to go.
From Filson jackets and vests to bags, packs, hats, and everyday outdoor essentials, we carry gear designed to move from the city to the trail and beyond.
The Bronco Filson follows that same philosophy on four wheels.
The collaboration features a 3.0-liter EcoBoost V6, Terrain Management System with G.O.A.T. Modes, the Sasquatch package with FOX shocks, and a number of Filson-inspired interior details, including materials based on Filson’s Rugged Twill.
It’s a vehicle built around the idea that the best adventures don’t always happen at the end of a paved road.
Come See It at Jesse Brown’s
For one day, you’ll be able to see the Bronco Filson up close right here at Jesse Brown’s.
Saturday, October 10
11:00 AM–4:00 PM
Jesse Brown’s Outdoors
4732 Sharon Road, Suite 2M
Charlotte, NC 28210
Whether you’re a longtime Filson customer, a Bronco fan, someone who spends their weekends exploring the Carolinas, or just someone who appreciates well-built outdoor gear, we’d love to have you stop by.
And while you’re here, take a look around.
Jesse Brown’s has been helping Charlotte get outside since 1970, with outdoor apparel, gear, fly fishing equipment, travel essentials, and the brands we trust to go the distance.
From Charlotte to Wherever the Road Leads
We’ve always believed that adventure doesn’t have to start hundreds of miles away.
Sometimes it starts right here in Charlotte.
A new piece of gear. A weekend road trip. A day on a Carolina trout stream. A hike in the mountains. Or simply seeing something that reminds you that there’s still plenty of road left to explore.
The Bronco Filson Road Tour is stopping at Jesse Brown’s for the day. Come see it, talk outdoor gear, check out the latest from Filson, and get a little inspiration for wherever you’re headed next.
We’ll see you October 10 at Jesse Brown’s Outdoors.
Come for the Bronco. Stay for the adventure.
