SouthPark Stakeholder Meeting

On March 27th, 2025, Jesse Brown’s team member Bill Bartee had a unique opportunity to moderate a SouthPark Stakeholder Meeting. “Leveraging Major Events for your Business & Team” was the topic of discussion for this month’s meeting.

The SouthPark Stakeholders

Steve Bagwell is a 25 year veteran of the hospitality industry with a devotion to Charlotte’s visitor economy. He’s now the CEO of the Charlotte Regional Visitors Authority, the CRVA, where tourism is one of the key drivers of economic development. Charlotte Native!

Sarah Keach Baucom is the Co-Founder of Girl Tribe Co. A women-positive graphic T-shirt company. Her and her partner have built a strong relationship with the community though their personalized products, pop up events, print shop, and brick and mortar store. Born and raised in Charlotte!

Jason Soucy is the Championship director of the 2025 PGA Championship in May at the Quail Hollow Country Club. He’s got 25 years of experience marketing, selling and promoting professional golf tournaments around the United States. From Manchester, NH.

Bill’s task for the morning: manage the conversation between the crowd and the three panelists, and bring productive insight into each of their passions and contributions to the city of Charlotte’s tourism, economic development, and culture. The panelists got a chance to discuss their approach to events in the area. Events that have taken place recently include the PGA Tour and Championship, Taylor Swift ERAS Tour, and National Political Conventions. Each of these events brings eyes, money, and prestige to the city of Charlotte. It’s up to people like Sarah, Steve and Jason to not just capitalize on these events, but also ensure they come to Charlotte at all.

We here at Jesse Brown’s always strive to bring events to our store, in large part thanks to the vision of our Owner and Operators, Bill and Elizabeth Bartee. Stop in for Storyteller’s Night, as well as many other events to come. Register online HERE.