As many of you know, Patagonia made a huge announcement on their 50th Anniversary. For those of you that do not know, you can find out all the details below!
For a substantial amount of time, Jesse Brown’s Outdoors provided and still provides the Charlotte community with Patagonia’s reliable products and gear. We admire their Fair Trade Certified™ expectation, sustainably-sourced materials, and vow to protect the environment. Taking care of the world around us is important. Therefore, the clothes we wear and the gear we use should be produced in a thoughtful and sustainable manner.
Most of us are aware of Patagonia’s strong commitment toward fighting environmental crisis. On September 14, 2022, Patagonia proved their commitment by making earth its only shareholder. Yvon Chouinard wrote a beautiful letter explaining what Patagonia’s ownership will look like for years to come. Within the letter, we found out that “100% of the company’s voting stock transfers to the Patagonia Purpose Trust” and “100% of the nonvoting stock had been given to the Holdfast Collective.” Some may ask what the Patagonia Purpose Trust and the Holdfast Collective are. The trust is a creation to “protect the company’s values” while the collective is “a nonprofit dedicated to fighting the environmental crisis and defending nature.” There you have it: a creative way to keep a company running while saving the planet.
As a vendor of their goods, we are stoked to support Patagonia’s announcement and plan to continue our partnership with this groundbreaking company as we have over the past 50 years! So join us as we applaud Patagonia for making earth its only shareholder!
Source: https://www.patagonia.com/ownership/?utm_source=em&utm_medium=email&utm_campaign=091522_new_owner