Founded in 1980 by legendary rod designer Don Green, Sage was created with one idea in mind – to build the world’s finest performance fly rods. Using world-class materials and years of industry experience, Don revolutionized the fly fishing world. And you won’t find Sage just anywhere. The company set out to create a dealer network of specialty stores like Jesse Brown’s where anglers could always receive solid, professional help, advice and assistance. The philosophy was simple: specialty products for specialty retailers.